THE PROJECT – INDUSTRY OF BOYS
Brand + Social
Entrepreneurs Ruby and Josh at the ripe old age of 19yrs, created – Industry of Boys- Ruby and Josh graduated high school to start a diploma in the fashion industry. With their own edgy industrial style they saw a gap in the market for funky and on trend boys clothing. In Josh’s words we designed a clothing line for young men in their 20s and shrunk it for the young boys 14 and under – we want to make the men of the future look and feel hip ready to take on the world!
The breif was simple and clear – industial, city, funky, hip, casual
So we set to work bringing together a city feel with urban tones, taking inspriation from graffiti lanes and the city streets.
BRAND COLOUR & STYLE INSPIRATION
Colour palette made with tones of yellows and dark blues.
Inspiration Image Credits: Pinterest